A report, from Gannett news service, says that Microsoft is recruiting women to give Xbox parties to women so they may tend to play Xbox games. Well, a nice way to brand Xbox in a huge potential market?
These recruited women will be provided with an Xbox party pack of freebies in which Xbox game “Scene It, Box Office Smash,” microwavable popcorn, an Xbox universal media remote control are included.
It is, indeed, a nice marketing strategy, but it looks somewhat off if compared to other marketing efforts of the software giant.
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